Toning Shampoo
Cleanses gently while it neutralizes yellow tones, adding shine and softness.
This is the frequent use item of the pair. It enters the customer's routine, and repurchase follows that rhythm.
Cosmetics manufacturer · Contract manufacturing and private label
Have your own toning line for blonde hair
Toning shampoo and toning mask manufactured under your brand. A violet pigment blend that neutralizes yellow tones and brings out the blonde. Formula, packaging, label and regulatory work are on us.
We reply within 15 minutes during business hours. No commitment.
What the Toning and Treatment line is
Toning and Treatment is a two product system for private label production: a toning shampoo and a toning mask. It works with a violet pigment blend that acts to neutralize yellow tones, bringing out the blonde and the ashy effect of the hair. It is indicated for blonde, bleached or gray hair. We manufacture the formula, supply the packaging, create the label with your identity and take care of the regulatory work.
Two products that tone and treat at the same time
The formula combines toning action with treatment, delivering hydration, shine and softness while it protects and maintains hair color. For your brand, it is a line that covers two needs in a single purchase.
Toning Mask
Intensive treatment that reinforces the toning, hydrates deeply and brings out hair color.
This is the correction step, used once the yellow has already shown up. Its perceived value is higher than the shampoo's.
What you are seeing is an example. Yours will look like you.
The packaging in the photos is our standard, with a demo label. In your production, the brand, the product names, the colors and the label layout are defined by you. Our design team builds the layout around your identity.
Prefer another type of packaging? That works too: you bring yours, and we validate it technically before producing.
The category where repurchase needs no convincing
Bleached hair pulls toward yellow. It is not a matter of taste or customer discipline: it happens over time, and the only way to hold it back is to tone regularly. People who keep their hair blonde do not decide whether to buy a toner, they decide which brand to buy it from.
Three things that keep repurchase coming
Demand that renews itself
A hydration mask can be postponed. A toner cannot, because the result fades in weeks. Repurchase comes without a sales push.
An audience that spends
People who bleach already spend on hair maintenance and are willing to pay for a specific product. They buy on result, not on price.
It closes the blonde cycle
If your brand already has bleaching powder and cream developer, it creates the blonde, but hands the maintenance to a competitor. The toner is the piece that closes the cycle.
Technical data sheet
| Products | 2: toning shampoo and toning mask |
|---|---|
| Technology | Violet pigment blend |
| Indicated for | Blonde, bleached or gray hair |
| Action | Toning with treatment: hydration, shine, softness and color maintenance |
| Customization | Portfolio formula or custom development |
You take care of the brand. The rest is on us.
Formula
Pick a formula from our portfolio or develop yours from scratch with our lab.
Manufacturing
100% in our own factory, in Elisiário, in the interior of São Paulo state, Brazil.
Packaging
We supply packaging ready to carry your identity, or we use the packaging you bring, with technical approval.
Label
Our design team creates the label layout with your brand, within regulatory requirements.
Regulatory
We handle the filing with ANVISA, Brazil's health regulatory agency. You do not need to understand regulatory affairs to have your own line.
Ongoing support
One direct contact from briefing to delivery. No middleman, no waiting for an answer.
How it works
From first contact to the product in your hands
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Conversation and briefing
We understand what you want to launch, who you sell to and in what quantity. If the toning line makes sense for your audience, we move forward.
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Sample
We produce and send you a sample to evaluate. If anything is not the way you pictured it, we adjust and send it again.
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Approval
The order is only closed after you approve the sample. Nobody produces at scale in the dark.
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Manufacturing and delivery
With the formula approved and the label defined, we go into production.
Questions about the Toning and Treatment line
Do I need a CNPJ to produce?
Yes, we sell to registered companies. In Brazil that means a CNPJ, the Brazilian company tax ID, or the equivalent company registration in your country. If you do not have one yet, we show you the way. Several of our clients set up their company during the process and have their own brand on the market today.
Can the pigment intensity be adjusted?
Violet intensity is one of the variables set during development. Tell us in the briefing what result your brand is after, and the lab builds the formulation from there.
Can I launch the shampoo alone?
You can. The shampoo is the natural entry item, because it gets used more often. The mask usually comes in the second production run, once the brand is already selling and wants to raise the average order value.
Is the formula exclusive to my brand?
Formulas developed exclusively for your project follow specific exclusivity rules, set out in the contract. Formulas from our portfolio stay available to other clients.
Do you also produce bleaching powder and cream developer?
Yes, both are in the portfolio. Many brands launch the toner together with the lightening line, because one service leads to the other inside the salon.
Does the product carry the Belzark brand on the label?
No. The packaging in the photos uses a demo label. The product that leaves our factory carries your brand: name, colors and layout defined by you, with our design team handling execution within regulatory requirements.
How much does it cost?
The price depends on the formula, the volume and the packaging you choose. Tell us what you want to launch and we send you a quote.
Your toning line starts with a conversation
Message us on WhatsApp and tell us what you want to launch and who you sell to. In a few minutes you know whether it makes sense, what it costs and how long it takes.
Talk to us on WhatsApp
Produce this line under your brand
- You tell us the volume and who your brand sells to
- We check formula, packaging and label
- You get the quote for this line under your brand
We reply right away during business hours. No commitment.